In the ongoing conversation about inequality, one of the most hilarious and telling moments came in 2012. A friend of Mitt Romney’s, Ed Conard, came out with a book in defense of the 1%, “Unintended Consequences: Why Everything You’ve Been Told About the Economy Is Wrong.” The New York Times reviewer, Adam Davidson, met Mr. Conard to writie a detailed review (The Purpose of Spectacular Wealth, Accoding to a Spectacularly Wealthy Guy). The reviewer got Mr. Conard to give a real world example of how the masters of finance improve our lives. From an interview at a Manahattan cafe:
Conard picked up a soda can and pointed to the way the can’s side bent inward at the top. “I worked with the company that makes the machine that tapers that can,” he told me. That little taper allows manufacturers to make the same size can with a tiny bit less aluminum. “It saves a fraction of a penny on every can,” he said. “There are a lot of soda cans in the world. That means the economy can produce more cans with the same amount of resources. It makes every American who buys a soda can a little bit richer because their paycheck buys more.”
“It might be hard to get excited about milligrams of aluminum, but Conard says that we live longer, healthier and richer lives because of countless microimprovements like that one.
Case closed. Ed Conard, “worked with the company,” that came up with the idea to make a microimprovement. Hey, Mr. Conard I worked with the genius company that came up with the Stuffed Crust Pizza, does that count for anything? Conard states that we owe these microimprovements to the super-charged super-wealthy class. Go down to the mini-mart buy a beer or a pop, crack it open and toast the good life brought to you by Ed Conard.