the logo itself is rather descriptive. the geometric parallelogram is a doorway shadow. the other swipe resembles a feather in a butter-knifey kind of way. the e is the star of the show, lurking and trying to camouflage itself from the viewer. it almost succeeds but we can still see it. they should make the x white too, to complete the illusion. don’t look at us. nothing to see here. in fact, we even dare you to pronounce it. you will probably say it wrong.