rebranding heroes

the logo itself is rather descriptive.  the geometric parallelogram is a doorway shadow.  the other swipe resembles a feather in a butter-knifey kind of way.  the e is the star of the show, lurking and trying to camouflage itself from the viewer.  it almost succeeds but we can still see it.  they should make the x white too, to complete the illusion.  don’t look at us.  nothing to see here.  in fact, we even dare you to pronounce it.  you will probably say it wrong.


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